Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from Do This, Not That.

This is our super short episode.

We're all week long, we get in work questions and we get in ridiculous questions.

We try to tackle one of each.

And if you want to submit a question, super easy. Just go to joshwetelson.com.

There's a button that says podcast. And then there's another button that says, ask us anything.

And you could submit. We get really wild questions. Let's jump into it. First, let's do our work

question. We got a work question from Lisa from Pittsburgh, Pennsylvania. I love Pittsburgh. Did you know Mr. Rogers, the show? He was

from there and the show was filmed there. Love that show. I always wonder, did he have more,

did he actually go through pairs of shoes? Or because he never really walked anywhere,

the pair that he put on, was it like the same pair for four billion years? I don't know.

But what's your question, Lisa? All right, Jay, have you seen really strange tests work recently? We're trying to

expand out our testing ideas, and we wonder if there's anything strange that you've tested that

has worked. Okay, here's some really random test ideas that are actually working that are all over the map,

and they're not going to always work for everyone, but they're interesting. One is testing an emoji

at the start of your subject line as the first character and then as the last character in your

pre-header. So you have your subject line, right? You put an emoji at the start of your

...