Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for what's up this week from Do This Not That.

This is our super short episode of breakdown.

What is going on this week in the world of business and marketing and life?

And then we still have our short ask us anything a little later in the week and then our big tips episode at the end of the week so what is going on this week all eyes are on thursday which is the first presidential debate and the last thing i'm going to do is talk about politics

but in the terms of marketing we're really looking to see what the impact is going to be what is

the impact going to be on thursday which is the day of the debate?

And then what is the impact on Friday?

I think a lot of marketers are not paying attention to what's going to happen to their overall performance.

That has nothing to do if you are a news outlet.

That's not what I'm talking about.

It's about performance of your consumer

direct to consumer products you're promoting, your SaaS webinar that you're promoting, your

newsletter that you're sending out because there's going to be so much noise on Thursday and Friday

surrounding this. And you really want to keep an eye on it. Why do you want to keep an eye on it?

Because there's going to be a second debate, which is going to be in September 27th, which you're

going to want to really think about if this has an impact on your marketing. And then July 15th through

18th is the Republican National Convention. And then August 19 through 22nd is the Democratic Convention.

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