5 • 715 Ratings
🗓️ 24 September 2023
⏱️ 10 minutes
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0:00.0 | Welcome to Do This Not That, the podcast for marketers. |
0:14.4 | You'll walk away from each episode with actionable tips you can test immediately. |
0:19.9 | You'll hear from the best minds in marketing who will |
0:22.5 | share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos |
0:29.9 | that is our everyday. I'm Jay Schwettleson. Let's do this, not that. |
0:39.0 | We are here. |
0:41.4 | All right, do this not that excited for this. |
0:44.8 | Because we're going to talk about something that probably most of you are not doing. |
0:48.9 | You might zone this out, but I hope you don't. |
0:51.6 | This could change your personal brand or your business, and I'm not |
0:56.5 | kidding. The topic is LinkedIn newsletters. This is not just, you send out an email newsletter right now, |
1:04.6 | great, you have a database, you send to it, that's fine. But a lot of people don't know this, |
1:09.7 | and you also don't realize the importance of it, but LinkedIn has the ability now for you to publish your newsletter on LinkedIn. |
1:17.2 | And you're sitting there like, who cares? |
1:19.0 | I'm going to go to five people. Nobody's going to see it. |
1:22.2 | And that could not be further from the truth. |
1:25.0 | Let me explain to you how it all works and why I'm desperate for you to try this. |
1:30.1 | And I want you to try it. |
1:31.8 | You could do this on a company page. |
1:34.0 | You could publish a newsletter. |
1:35.2 | You could also do it for your personal page. |
1:37.9 | The only requirement is to have at least 150 followers or connections on your personal page or your company page, 150, which is |
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