Ep 135: Build Your Buzz, Your Brand, And, Yes, Your Business

HerMoney with Jean Chatzky

Jean Chatzky Her Money

Investing, Business

4.7 • 1.5K Ratings

🗓️ 14 November 2018

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Whether you're an entrepreneur, a wantrepreneur (our favorite new word) or neither, the ability to market yourself is crucial. We all need to be able to create strong brands — personal and professional — and this week we get advice on how from the best. Tina Wells, CEO and founder of Buzz Marketing Group, an agency that creates marketing strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors, gives us a private consultation. In Mailbag, Kelly and I answer your questions on using life insurance plans for college savings, trusts, and credit card balance transfers. In Thrive, Fair Isaac Corp. — the creator of FICO credit score — is introducing a new scoring system called the UltraFICO in 2019. Learn how it could impact you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to an airwave media podcast.
0:04.0	Her money is supported by Fidelity Investments.
0:14.0	We want to inspire you to be in your financial front seat by knowing what you own, what you owe,
0:19.0	how to reach your goals, and by having an annual checkup.
0:22.0	Learn more at Fidelity.com slash front seat.
0:26.0	Her money comes to you through PRX. Hey everybody, it's Jean Chatsky.
0:37.0	Welcome to Her Money.
0:39.0	We know because we listen to you that we have a lot of entrepreneurs and want to be
0:45.2	entrepreneurs listening to the show and whether you consider yourself one or not
0:50.7	the ability to market yourself, to create a strong brand, whether you're doing it
0:58.8	for personal or professional reasons, that is a skill that we should all have and
1:04.6	Tina Wells who is an expert on that is here to coach us. Tina is the CEO and
1:10.8	founder of Buzz Marketing. It is an agency that creates marketing strategies
1:16.6	for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors.
1:22.0	And she is also the author of the Youth Marketing Handbook
1:27.0	Chasing Youth Culture and Getting It Right
1:30.0	and the best-selling tweenen series Mackenzie Blue.
1:34.0	That is a big resume, Tina. Welcome.
1:37.0	Thank you so much for having me. I'm so happy to be here.
1:39.0	Oh, we're really, really happy to have you.
1:42.0	You started your first company when you were 16 years old.
1:46.3	I did and I like to say that I'm an accidental entrepreneur. I did not know that I would
	...

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