EP 134: Sam Van Boxtel — Creating Value on Social Media, Having a Strong “Why”, and the Road to 100k Followers

The Nugget Climbing Podcast

Steven Dimmitt

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4.2 • 576 Ratings

🗓️ 5 September 2022

⏱️ 138 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sam Van Boxtel is a social media expert and the founder of Climbers Crag. We talked about the business side of being a content creator, why Instagram is the best platform for the climbing industry right now, the importance of having a strong “why”, why posts go viral, how to optimize for growth, creating value on social media, playing the game, and the balance between quality and success.

Transcript

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0:00.0	This episode is brought to you by Grasshopper Climbing. One of the best things I ever did for my
0:06.8	own climbing was to build a climbing wall in my garage. It was so easy to stick to a consistent
0:12.6	training schedule when I had that thing and I always had really high quality sessions on my own
0:17.6	wall without any distractions and I got super strong the two winters that I
0:21.7	climbed on that board. But it's a ton of work. First, you have to design a home wall, then you
0:27.4	have to build it, then you have to decide which holds you want and order tons of holds and bolts.
0:31.8	And then you have to set all of the bolder problems and routes. I'm guessing that most of you
0:36.2	don't have time to do that.
0:37.8	Luckily, the folks at Grasshopper climbing designed the perfect solution. The Grasshopper
0:42.7	board was designed to give you an entire climbing gym experience right in your home. And the best part,
0:48.8	they did such a good job with the hold shaping and layout that the Grasshopper board will be
0:53.1	right for you whether you are a
0:54.5	beginner or you climb V-15. It's so efficient, it's so good for training, and most importantly,
0:59.6	it's so much fun to climb on. But don't take my word for it because the folks at Grasshopper
1:05.1	just want you to try it out and see for yourself. If you want to learn more, head over to
1:09.7	grasshopper climbing.com or check
1:11.8	them out on Instagram at Grasshopper climbing. Check out their boards and reach out to their sales
1:16.6	team to see which board solution is right for you. And be sure to tell them I sent you because
1:21.5	the folks at Grasshopper are offering you guys, listeners to this podcast, $500 off when you order a fully kidded out
1:30.2	8 by 10 foot grasshopper board. That's their smallest board or even more than $500 if you
1:36.3	upgrade to a larger board. Again, that's grasshopper climbing.com to check out the grasshopper
1:41.5	board. This episode is also brought to you by Shortform.
	...

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