Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We're here for Ask Us Anything from Do This, Not That.

This is the episode where all week long we get in work questions and we get in ridiculous questions and we try to tackle one of each.

And if you want to submit a question, it's really easy.

Just go to jshwedelson.com,

click podcast, and there's a button there that says, ask us anything. And you could put in anything.

I mean, you would not even believe some of the questions that we get in. And so here's our short

episode. Let's jump right into the work question first. We got a question from Alyssa,

from Billings, Montana.

I've never been to Montana.

I would love to go to Montana.

I know a random fact about Montana, though.

Did you know, and this is not like a joke,

there are more farm animals than humans in Montana.

That's true.

So, be on local for animals. I want to go there. Alyssa, what is your

work question? Jay, our webinar showup rate is terrible. Is there anything we can do to improve our

showup rates for our webinars? Okay, this is a good question. And you know, it's very timely because we were just looking at some data internally about webinar show up rates in 2024 specifically. So going back for about the last six months. And we looked at it year over year compared to last year. And what we're seeing, our research group is seeing is that show up rates for webinars

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