😮 WOW! APPLE MAIL iOS 18 [Promotions TAB👀] SPECIAL EPISODE Update! 😮

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 11 June 2024

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, all...

Transcript

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0:00.0	Where's the music? No intro? What's going on? I wanted to jump in here and do a special episode
0:05.5	about the announcement that Apple just made about their Apple Mail app. So at their worldwide
0:13.1	developer conference that just happened, Apple announced that they're making a major change to
0:18.3	their Apple Mail app. And this is going to be a change that comes out this fall, but the beta is out now.
0:24.2	And the big change that's coming is that they are going to be automatically categorizing the
0:29.3	emails as you receive them into different tabs.
0:33.0	Think very similar to how Gmail right now has a social tab and has a promotions tab and a primary tab.
0:39.0	Apple is going to be doing the same thing and I think it's great and I'll tell you why.
0:42.8	So first off, what are the tabs?
0:44.6	Apple is going to have a primary tab, a transactions tab, an update tab, and a promotions tab.
0:51.8	Now, why this is not terrible, even though I know markers are going to freak out, the promotions
0:55.9	tab, and we know this from the Gmail experience, the promotions tab in Gmail is not the junk folder.
1:01.2	It's part of the inbox, and it's going to be the same way in Apple.
1:04.4	And this is the thing that people get confused by.
1:07.6	People that have their tabs enabled in Gmail, 50% of them check their tabs daily. We know that
1:14.3	from all the data. 50% of people that have these tabs check it daily. And when they go into that
1:20.7	promotions tab, they're not just there by accident. They didn't just fall into the tab. They're
1:26.7	clicking it intentionally to see these special offers and information. They didn't just fall into the tab. They're clicking it intentionally to see these special
1:29.1	offers and information. They're in buying mode. It's exactly like when you go to the mall.
1:34.5	You don't go to the mall because you're lost. You go to the mall because you want to shop around
1:38.2	and see offers and discounts and new products. When you click on the promotions tab, you're in that
1:43.1	buying mode. We actually see response rates go up slightly for when emails go into the promotion step. So I'm really happy that Apple's going down this road because what's going to happen is it's going to categorize emails within our Apple Mail app and then our emails are actually going to stand out more. So who are going to be the big winners in the world of email marketing once Apple iOS 18
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