Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

And we are back.

Do This Not That.

We're doing this today.

I'm excited.

Today we're going to talk about something that can have a big impact on your marketing programs, whether they're social posts, your landing page,

emails, anything.

And what we're focusing in on is something that you think is probably not important, but it is.

And that is our call to action buttons.

Now, somewhere out there, I'm like, oh, my God, I'm tuning out. It's so

boring. We're going to talk about buttons. Yes. And the reason is, is that what we say in these

buttons, on these buttons, can have a huge impact on the outcome of the performance of whatever marketing is that you're doing.

And let me tell you where this all really stems from. Let's say you get an email, for example.

You open up the email, and if you're a business marketer, you're promoting some sort of checklist

that you've come up with. The seven things all HR pros should know, you have a checklist.

Or you're a consumer marketer and you have some, you know, some big, big sale that you're

promoting, 20% off, whatever. The person opens up the email and they're interested and then

they see the button, the rectangular button that you got. And on the business side with that checklist, what do you put on that button?

...