Ep. 13 - Jeff Nippard & Greg Nuckols Talk Science Communication

Iron Culture

The MASS Crew

Sports & Recreation, Health & Fitness

4.8 • 827 Ratings

🗓️ 7 May 2019

⏱️ 130 minutes

🔗️ Recording | iTunes | RSS

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Summary

For a long time in the fitness industry, it was said that scientific information wasn't sexy. If you wanted to attract an audience, go with a captivating headline and tell people what they want to hear. One weird trick to lose weight. And for a long time, this was the norm. However, two individuals in the last several years have completely disproved this theory. Greg Nuckols & Jeff Nippard have grown sizeable audiences while actually increasing the complexity of science in their fitness information. How do you effectively communicate information so it reaches a large audience? How do you avoid clickbait? What can we learn from marketing? Hosts Eric Helms & Omar Isuf explore these questions and more in this extended podcast!

Transcript

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0:00.0	And we're back. This is a fresh episode. We've only done this intro once because that's how we do.
0:05.9	We just roll with the raw clips. We're back with an Iron Culture episode with my esteemed colleague,
0:11.9	Eric Helms. Can I call you Dr. Eric Helms, PhD? Is that too much?
0:16.4	You know, you've done that so many times that I don't even try to stop you anymore, but preferably
0:21.4	one or the other. But if you want to pre-end post workout it, I'll be anabolic for you, baby.
0:26.8	Any single time. And if you have a video, you would see his degrees. You would see the bodybuilding.
0:32.2	You would see the pop collar. You'd see a whole lot of things. Hey, hey, hey, hey just fresh swag someone who talks the talk and walks
0:41.0	the walk recently competed in bodybuilding is about that life someone I highly respect here today
0:47.2	talking about science communicators kind of funny we have you on Eric because you are to me a top
0:53.1	level communicator.
0:55.5	And I'm not just saying that.
0:59.2	What I mean is that we talk about different topics, what people probably don't know, all the YouTube videos we've done when we do it in person, you're a one-take guy.
1:02.6	And I can just say quickly that a lot of people I've had on are not one-take individuals
1:08.1	where they might take several takes.
1:10.0	So science communicators are important.
1:11.9	You're one of them.
1:12.7	Congratulations.
1:14.3	Well, thank you.
1:15.2	And I also think you're a science communicator because you do host a lot of information-based YouTube videos.
1:23.7	And even though you might have someone else on to communicate the science, you don't
1:28.5	always, and you always have top-notch people. So I would say we share in our love for communicating
1:34.5	science. I think we share in wanting to do that. However, we aren't necessarily the best in the
	...

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