In today's episode of the Mind vs. Muscle podcast, we have a very special guest that I believe

all the trainers, coaches, really anybody who owns a business at all in today's day and age,

will really, really appreciate this episode. My good friend, Joey Persia, is on the podcast today.

I'm interviewing him. He is what I call a

professional writer, if that's even a thing. So he's been in the fitness industry for a really

long time, but his main expertise, I should say, is writing. It always has been. He got really

in-depth with blogging, not only for himself, but for some really high-level people,

including Brett Contreras, John Romanello, and some other really, really cool people.

He's doing some work for some really big names in the industry when it comes to copywriting,

advertising, email marketing, everything that we as trainers need to know, but don't always

want to learn, right?

It's a process to learn how to

write extremely well and to write for money so today on the podcast i brought joey on so he can

teach us how to turn words into money essentially or in other words words into leads and leads

become clients and clients are people that we can help change their lives. So if there's any way that I believe is a really, really strong way to influence people in today's age, it's words, right?

On Facebook, on Instagram, through emails, through whatever platform you are using, you need to know how to market yourself.

And a lot of times you have to use words.

So Joey breaks it down for us. He teaches us a lot about blogging. He teaches and a lot of times you have to use words so joey breaks it down

for us he teaches us a lot about blogging he teaches us a lot about storytelling about copywriting

and then we announce a really special announcement uh that he has for us an opportunity for you

guys to learn directly from him um for extremely low price it's awesome but he pretty much breaks

down everything that is included in that

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