Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

All right, we are back for another episode of do this, not that.

And today, we're going to blow some minds.

All right, we're going to go through some really simple tips that if you test, and it's always about testing,

if you test, that you have a really good chance to increase your engagement and your performance

of your marketing campaigns.

And the theme of today is really that little things can have a big impact.

When marketers say a certain channel doesn't work for me, you know, Instagram doesn't perform

for me, or page social doesn't work for me, or email doesn't work for me, it frustrates

me.

Because there's so many different little moving parts to each of these marketing channels

that if you actually focus on the little things, you can have a radically different outcome.

So I want to go through some tips that you could try immediately.

So let me give you some examples.

When you send out an email campaign, it doesn't matter if you're a business marketer

or you are a consumer marketer.

We all put something in all of our emails

that we are not paying attention to.

...