Ep 118: Building a Clean Beauty Empire with Laney Crowell from Saie
Move With Heart
Melissa Wood-Tepperberg
4.5 • 1.2K Ratings
🗓️ 23 July 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
In this episode, Melissa is joined by Laney Crowell, founder and CEO of the clean beauty brand Saie, for a conversation about what “clean” really means in the beauty industry—and how it goes far beyond ingredients. Laney shares her journey from working in traditional beauty to getting a universal nudge to create something more intentional. She opens up about building Saie from the ground up, what it’s like to lead a company through rapid growth, and the emotional weight of being a founder. Melissa reflects on her own shift toward clean living, and why Saie’s mission deeply resonates. This is a grounded, inspiring conversation about creating with purpose, staying true to your values, and redefining beauty from the inside out.
You can shop all Saie Beauty at sephora.com or saiehello.com.
You can find Laney on IG here.
Follow us on Instagram at @melissawoodtepperberg and @melissawoodhealth
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Transcript
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| 0:00.0 | Welcome to the Move with Heart podcast. I am your host, Melissa Wood-Teperberg, and I am so |
| 0:09.7 | honored to have you here to have these enlightening conversations to help you see the power |
| 0:18.7 | within yourself, this magnificence that we all hold. |
| 0:24.3 | We just have to stay devoted with our practice and doing the work |
| 0:27.9 | and open our hearts and our minds to the infinite power of possibilities. |
| 0:37.2 | Okay, we are so camera ready, like dewy, glowy, bronzy. We have to say |
| 0:43.8 | signature glow. We have this. I, you know, I'm like, you're diehard since day one, Lainey. |
| 0:49.4 | So I was just telling someone a story. So first of all, it feels like just sitting down with a friend, |
| 0:54.0 | which is like the best podcast ever when you have that feeling. I love you so much. |
| 0:59.4 | Thank you. So I think at the time, so we launched November 2019. I was sitting on the couch |
| 1:06.0 | in our Brooklyn apartment. And this was at the time when obviously the brand had just launched. |
| 1:10.1 | So I had Shopify on my |
| 1:11.3 | phone and i saw every single purchase that came through shopify and you posted about us and it was like |
| 1:20.2 | this instant spike and i just sat there for like hours watching all the orders come in because it was |
| 1:27.4 | so exciting. |
| 1:28.9 | You know, like we hadn't launched at Sephora yet. |
| 1:31.7 | So we were really, I mean, we were this little baby brand. |
| 1:35.3 | It was, I was probably, yeah, December 2019. |
| 1:39.3 | You never told me that story. |
| 1:41.4 | I mean, you have, but like never to the detail like that. |
| 1:43.4 | I mean, I remember my husband |
| 1:45.3 | sitting there being like, this is so exciting because when you can see it happening in real time, |
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