Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for Ask Us Anything from Do This Not That.

This is our super short episode where all week long we get in work questions and we get in ridiculous questions.

And we try to tackle one of each.

And if you want to submit a question, it's real easy.

All you got to do is go to jswettleson.com slash podcast.

And there's a big button that says, ask us anything.

And we'll try to tackle them.

So first, let's talk about the work question.

We got a question in from Jessica, from Lewiston, Maine.

I have never been there.

I'll tell you what I think about.

Whenever I think of Maine, this is so wrong,

I think about lobsters.

I feel like lobsters are a big deal in Maine.

I think lobsters are crazy overrated.

I mean, they're just like, okay, not great.

They're really expensive.

...