Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for a special episode of Do This, Not That, and I have an amazing guest. This is one of my good buddies, Marco Steinzik, who is the head of retail media for

Sephora. Sephora's Retail Media Network is media for Sephora.

Sephora's Retail Media Network is called the Sephora Media Network.

And I think my 16-year-old daughter is probably most excited about this episode

because other than living in my home, I think she lives in Sephora, I would say, the most.

But Marco is one of the smartest guys.

I know in the entire marketing world, especially in

the retail media space. And that's what we're going to dig into today because it is just the

hidden gem of the entire marketing universe. So Marco, welcome to do this, not that. Thank you so much

for having me, Jay. I appreciate the warm intro.

This is going to be fun. So before we get into the world of retail media, maybe you could tell everybody, who is Marco? What's your origin story? How did you wind up here?

Sure. So let's see, where to begin? We actually, I've been doing retail media for a long time since before it was called retail media.

And one of my first partners was a little company called World Data.

I was working at VistaPrint and I was in a business unit within strategic partnerships where we were cross-selling and upselling small businesses on products that we didn't sell, but we felt like a small business would need.

So I'm starting a business.

I need to get my legal documents together.

I need legal Zoom or I need Pitney Bowes or I need a square reader to transact.

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