Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Welcome back to What's up this week from Do This Not That.

This is our short episode.

We break down what's going on this week, new stuff that's going on in the world of marketing

and business and life.

And still later in the week, we have our Ask Us Anything.

And then at the end of the week, we have our longer episode with new tactics and tips and hope you check it all out.

So what is going on this week?

Well, LinkedIn just shared their latest global marketing jobs outlook report.

This is where they break down according to all their data because they have a billion users on there, all trying to get promotions, get new jobs and share stuff about their jobs.

They have all this data about what's going on with jobs in general.

And specifically, let's talk about marketing jobs.

What are the most in demand of marketing skills right now according to LinkedIn's latest report. Well, here they are.

Social media marketing, search engine optimization skills, Adobe Photoshop skills, email marketing

skills, and market research skills. These are the most in-demand marketing skills right now,

according to people that are hiring for jobs. And the number one

skill across all job functions, which kind of makes me laugh, is communication skills, or as they put

it, human skills. Like the one thing that we should all be decent, because we're all humans, is the

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