Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to

marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay

Schwettleson from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

All right.

We're back here, Daniel Murray and me, Jay Schwettleson, for another part of the bathroom bake series.

And today, we're talking about not just webinars, but getting people

to show up for webinars. It is tough. You got them to register, but show up rates are less than 50%

on average for everybody. But there are little things that we could do to get people to show up.

So, Daniel, what do we got to do to get our show up rates higher for webinars?

One of my number one tips is having ad to calendar.

I think either it's an automatic ad to calendar or you have that button to say add to calendar.

I think both are good because there's also that new Gmail thing that when you add to calendar, it says either do you recognize the sender

and it might not add to calendar. So I think you need to promote that they should add it to calendar

after they register as well as have a way if you can to add it to their calendar once they do register.

100%.

And I think something that marketers sleep on is hounding away to people that registered,

emailing them a bunch the day of.

Markers get afraid.

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