Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Welcome back to do this, not that. Welcome back to do this, not that.

And today I'm in celebration mode, not because I'm celebrating anything,

but we're going to talk about the impact of celebrating stuff, the impact of holidays,

but more importantly, the impact of unofficial holidays.

Now, some of you already have tuned this out. They're like, who cares? I don't care about

national wear a sock day. I sell accounting software. That's not important to me. Or you don't

need to tell me how to do marketing around a Mother's Day or something like that. But here's the thing. We are living in a world

of all this AI garbage, all this generic content garbage. And what we see from the data,

from the last six months, is that celebrating anything, whether you're a business marketer

or a consumer marketer, has a massive, massive impact

on all of your performance.

Because all we want to do is see something different, interact with something different,

interact with something that is positive and upbeat.

So I'm really excited to take you through how unofficial holidays can have a massive impact on your marketing, whether you're a business

marketer or a consumer marketer. So first, let's break it down. There's really three buckets

of holidays and days that matter. The first bucket, we're not going to talk about. If you need

my help telling you that you should do marketing

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