Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We have a guest. We have a guest.

We have a great guest today.

So who's here?

We have Matthew Tilly.

Now, who's Matthew Tilly?

He is, you might know him already, but he is the vice president of growth marketing at

Veracast.

And besides for being in charge of growth, he's also a content machine,

which we're going to talk about in a second. But if you don't know Veracast, you might be living

under a rock somewhere, but let me tell you who they are. So Veracast is the leader in leveraging data

to influence consumers and driving meaningful commerce. They have over 15,000 clients, and they reach

over 130 million households, and they're really big in the consumer package goods space,

financial services, grocery, restaurant, retail sectors. They're just a huge organization,

and they are really

fueling a lot of the consumer campaigns from a data perspective that we're all consuming on a daily

basis. And here's one other fun fact about Matthew, is that he is the host of a podcast

called Business to Human. They're like, everybody has a podcast. Who cares that he's a host of a podcast?

...