Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Welcome back to Ask Us Anything from Do This, Not That.

This is the short episode where all week long we get in work questions and we get in ridiculous questions that we try to answer.

And if you want to submit a question, it's real easy.

You can go to J. Schwettleson.com slash podcast. And there's want to submit a question, it's real easy, you can go to jswettleson.com

slash podcast. And there's a button that says, ask us anything. And you can put anything in,

work-related, ridiculous-related. We'll try to tackle it here. And don't forget, we have our

longer episode at the end of the week where we share tactics, tips, and stuff. So let's get into it. First, let's do the work question.

We got a question in from Candace, from Boston.

One of my all-time favorite cities is Boston.

You know what's great about Boston also is the movies that have taken place in Boston?

Why is that always on my mind?

What movies take place in the city?

What's taking place in Boston?

Let's see.

This was not the question. But goodwill hunting, right? Oh, the town. Great movie with Ben Affleck.

Departed. Great movie. Legally blonde. I mean, come on. Great movie town. Anyway, Candice, what is your

question? Here it is. Jay, we've been debating internally about testing our call-to-action buttons in our emails

...