Ep. 111. – Hennessey Digital President & Chief Operating Officer, Scott Shrum

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Business, Entrepreneurship, Careers, Management

4.9 • 225 Ratings

🗓️ 1 June 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Our guest is COO Alliance Member Scott Shrum, President and COO at Hennessey Digital. The CEO may be the idea-generator and visionary for the company, but the COO is likely to be the gatekeeper. This is what Scott ShrumÂ is to Jason Hennessey. As Hennessey Digitalâ€™s COO, Scott filters Jasonâ€™s entrepreneurial ideas between what should be […]

Transcript

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0:00.0	Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to
0:11.8	its founder Cameron Herald.
0:14.0	In the second-in-command podcast, we talked to top COOs who share the insights, strategies,
0:20.0	and tactics that made them the chief behind the chief. And now here's your host
0:24.8	Cameron Harold. Scott Schramm is president and C. O'O of Hennessy Digital, a digital marketing firm that was recently
0:34.7	named to the Inc 500 list of fastest growing private companies in America. Hennessy Digital helps
0:40.5	law firms, health care companies, and other businesses get found on Google
0:44.4	through search engine optimization and paid ads placement.
0:47.6	The company operates entirely virtually with about 80 employees in 17 states around the country.
0:53.0	Plus they have workers in Europe and Asia.
0:55.0	Scott describes his primary role as translating the founder's vision into reality
0:59.0	by coordinating the efforts of brilliant marketers and software developers all over the world. After graduating from MIT the how quickly the consumer internet space was growing in the late 1990s,
1:13.6	he moved into digital publishing for several years before going back to school to
1:17.3	earn his MBA at Northwestern. After earning his MBA, Scott moved into a career in
1:21.3	Consumer Packaged Goods brand brand management which he credits
1:23.8	with giving him many of the skills he uses today.
1:26.7	Most immediately before joining Hennessy Digital Scott ran a well-known national
1:30.0	test preparation provider before that business was acquired in late 2018.
1:34.7	Scott has had five main jobs since college, all in different industries giving a
1:38.8	broad perspective on how he successfully manages businesses both large and small.
1:43.1	Scott's also a member of the C.O Alliance.
1:45.2	And Scott, welcome to the Second McMan Podcast.
	...

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