EP. 110 Why You Should Create a Gift Strategy for Your Business

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 24 February 2021

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you implement gifting into your business strategy? I’m not talking about gifting when closing a deal or when a client buys their house. I mean gifting with the intention to impact when people least expect it. In today’s episode of the Tom Ferry Podcast Experience, I talk about all of this with my guests, John Ruhlin, author of Giftology, and Glennda Baker, Rockstar agent from Atlanta. John, who is a leading authority on maximizing customer loyalty, shares how gifts can create connection, trust, and opportunities. Glennda also shares how she has incorporated John’s golden nuggets with her community and clients. Today’s episode is all about radical generosity and we go deep on how John discovered the impact of gifting, why Glennda’s food philosophy on gifting food works, and how you can improve on your gifting mistakes for the next time you want to create trust with your customers! If you truly want to show up and make a positive difference in your business and community, then this episode will help you make better decisions when it comes to improving your gifting strategy!

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.8	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.0	our income.
0:11.0	And we want to do it better, faster, and more seamlessly.
0:14.1	Why?
0:15.1	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.8	That's the big question, and this show is dedicated to the answer.
0:30.0	Hey, welcome back to the podcast.
0:39.9	Have I said thank you recently for taking the time to listen to my podcast, to push us
0:45.4	into the top 100 on iTunes?
0:47.7	It means the world to me.
0:49.6	I have a request.
0:50.6	If you're listening to this and you haven't subscribed, this will be, I think, maybe the
0:53.1	second time I've actually said to somebody on my podcast, will you please subscribe?
0:56.6	I don't care where you listen.
0:58.2	iTunes, wherever it's all good by me, I'm just really just grateful that you're willing
1:03.4	to do it.
1:04.4	So, hey, today's going to be a really cool show.
1:08.2	I've been kind of nerding out on this person for a while.
1:10.6	It is something that has always been in my heart.
	...

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