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Second in Command: The Chief Behind the Chief with Cameron Herold

Ep. 11 – Influencive: The Power Of Content Marketing with Clinton Senkow

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Management, Careers, Entrepreneurship, Business

4.9224 Ratings

🗓️ 11 June 2018

⏱️ 45 minutes

🧾️ Download transcript

Summary

The power of influence in content marketing is immense. Not only does it help your business attract clients and create engagement, but mastering content also ensures building relationships and promoting credibility. A deep understanding of this is something we will get from Clinton Senkow, the co-founder & Chief Operating Officer of Influencive – an online […]

Transcript

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0:00.0

Welcome to Second and Command, brought to you by C.O. Alliance, where top-level COO

0:09.7

share the insights, tactics, and strategies that made them the chief behind the chief.

0:15.7

And now here's your host, Cameron Herald.

0:19.5

Clint Senko, the co-founder and COO. for Influensive. I'm looking forward to learning a little bit more about you and the business and how you I guess got involved with Influensive and as a co-founder and also CEO how you work kind of as the chief

0:35.2

behind the chief. So why don't you maybe tell us how you guys started the

0:38.8

business, what it is you do day to day, and then also give us some of your

0:41.5

background maybe as to how you got the skills to be able to run a company

0:45.0

and work behind or with a CEO.

0:47.6

Yeah, no, that's great.

0:49.2

No, thanks a lot for having me on.

0:50.8

So yeah, I guess the kind of the best way to start and just kind of

0:54.3

give a little bit of the background you know for the listeners in terms of

0:57.2

how influenza was started so so our founder CEO my partner Brian D

1:01.5

Evans and he was actually someone that's done a lot of really

1:05.1

great things in business and he was an Inc 500 entrepreneur in 2015. He had the

1:10.0

25th fastest-scoring marketing and advertising company in the US and he's worked on a lot of really great

1:14.8

projects and he was someone that kind of always behind the scenes. He never really got out,

1:20.1

kind of was in front of you know the whole personal branding thing and never really did all these great things behind the scenes

1:26.7

So what he was doing is he was kind of like at this point you know in his business and professional career where he was ready to kind of step outside the box a little bit.

1:35.1

He you know at one point is funny you know coming from someone like Brian that I've known so well and

1:41.7

got to know a lot over the past few years is he was

1:44.7

someone that has all this great knowledge all this great experience but he just

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