Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

All right, we are here for I'm fired up.

I'm fired up.

That's the way it goes.

We're doing this, not that, but we got a guest.

We got an amazing guest.

So before he starts telling you all about himself, let me tell you who we got.

We got Alex Lieberman.

Now, you probably know he is.

If he don't, you definitely know of his company, Morning Brew.

So he's one of the founders of Morning Brew.

He's the executive chairman of Morning Brew.

And when I say Morning Brew, you probably see the cup of coffee emoji in your brain.

I mean, he probably should have that tattooed on his forehead, right?

But not only did he, was he a co-founder of

Morning Brew, but the guy sold the business for $75 million. I don't know why he's not on a beach

relaxing and he's hanging out with us, but the real reason is because he's a machine. He's a content

machine. He is out there. I love his podcast, Founders Journal. He has this other thing which is all over social, which you haven't checked it out on his

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