Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

So the episode today is something that's been on my mind for a while, which is sharing

some tips that can be a game changer for you in public speaking.

When I talk about public speaking, it can be anything.

It could be a big speech to a giant audience. It could be a

presentation within your company. You might be in a conference room talking to a group of people.

You might be doing a Zoom presentation. You might be participating in a webinar. Any time where you're

trying to get your point across to a group of people, there are certain

things that you can do that can grab their attention, that can have those people leave that

room or leave that meeting and think that you are fantastic and that you crushed it. And there

are other things that you can do that can ruin it for you. Now, here's my flex. Here's me trying to

tell you that I'm really cool, even though I know I'm the farthest thing from cool. In my career, I have done over 300

speeches at conferences. I've done a gazillion webinar speeches, meeting presentations,

and generally they go pretty well. Now, when I started out, I was so bad. I mean, I was people getting up, walking out of the room bad. I was so boring. It was terrible. And I was like, you know what? I got to take a step back and I got to dissect this thing. And I have to figure out what are the things that make you successful when you speak in

front of people? And I have come up with a handful of things that I think are game changers.

And here's what I promise you. When I go through these, you will realize that you hear almost the

exact opposite of what I'm about to say, that people tell you that you should do these things.

And I'm going to tell you the opposite that you should do. And I'm telling you, listen to me,

...