Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for another what's up this week from Do This Not That.

This is our short episode where we break down what's going on this week in the world of business and marketing.

And we still have our short ask us anything later in the week and then our longer episode at the end of the week.

So I hope you check that all out.

So what is going on this week?

Something that hasn't got enough attention, but I think it should,

is some of the changes coming to email from Microsoft,

following what Gmail and Yahoo did in the last few months

in terms of having more sender requirements with authentication

and making sure we're doing certain things to stay in the

inbox. Microsoft just announced that via their Microsoft Exchange that they are going to start to

limit the number of people that you can email, meaning you're not going to be able to send

to more than 2,000 different contacts, 2,000 unique contacts in a 24-hour period.

Now, this impacts Microsoft Exchange users.

Now, you're sitting there saying, wait a minute,

I don't use Microsoft Exchange, I use Microsoft Outlook.

But yeah, you do.

...