Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that. We are back, do this, not that.

We are back, do this, not that.

And today, we're going to do that thing, that thing when you're in a meeting saying,

hey, we don't have more marketing budget.

How do we get more users to our site?

How do we get more downloads, more subscribers, more buyers?

Doesn't matter if you're a business or consumer marketer.

There's got to be things that we can be doing that we're not doing that we need to test.

And you know what?

There are things.

And these three things I think most marketers are sleeping on.

So let's jump right into it. The first one is this idea of web push notifications.

You're like, what's that? Let's a web push notifications. You're like, what's that?

What's a web push notification?

When you go to a website, let's say you go to the website,

I'm making this website up, accounting software.com.

When you go to that website, a little thing about Bob pops up in the corner of the website

says, hey, allow notifications.

...