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Underserved

Ep. 087, Master Data Marketing

Underserved

Andrew Gelina

Society & Culture, Technology

5.01K Ratings

🗓️ 2 January 2023

⏱️ 31 minutes

🧾️ Download transcript

Summary

Texas transplant Joe Forrester is featured in Episode #087 of Underserved. Joe wanted to be a pilot after watching the original "Top Gun", but colorblindness trumped his enthusiasm and determination. Instead, he cut his teeth in cellular billing software, which was followed by learning how to manage marketing data in the automotive industry. This skill treated him well for several years across many verticals, ultimately leading to a gig bringing this marketing horsepower to small and medium-sized businesses. Also covered: turning recalls into a positive experience, conquest campaigns, and the Great Flood of '17.
Second Job: www.acxiom.com
Current Job: www.choozle.com

Transcript

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0:00.0

Welcome, everyone, to episode 87 of Underserved. Joining us today from the

0:06.0

Lone Star State is Joe Forester, SVP of Engineering and Product at Chusel. Let's

0:11.5

get started.

0:12.5

Welcome to this week's edition of Underserved, the podcast for the rest of the

0:19.3

tech industry, where we focus on stories of tech industry leaders, their

0:24.1

insights, and their lessons learned. And now your host, Andrew Jalina.

0:34.2

Joe, thank you very much for joining us today on Underserved. Thank you for

0:38.6

having me, Andrew. Looking forward to speaking with you today. So when you were

0:42.2

young and your teens, you were interested in audio video, how did that kind of

0:46.7

get you interested in technology? Really just getting into you understanding how

0:51.5

all that worked. I was a big fan of pretty much wiring everything in the

0:55.0

house up in the most complicated way I could. So I was pretty much the only one

0:59.0

that really knew how to operate anything. You know, drove everybody nuts. But I

1:02.6

learned a lot from your wiring things up to just getting you interested in

1:06.6

how all that was put together and how it was brought to life. Did you read

1:10.4

the manuals or just tear everything apart? I just turned apart and start from

1:13.7

there. Now when you were in high school, you started kind of learning more the

1:18.2

hardware side of the industry. Yeah, so back in high school, I was really

1:22.7

getting into just a hardware side of it, spending a lot of time at the

1:26.7

nascent of the internet coming out, getting into really kind of building your own

1:30.7

PC, buying things from parts versus going to circuit city, you know, purchasing

1:35.8

hardware, things like that. It was really exciting being able to, you know, find

...

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