Ep. 027, People are not good at search
Underserved
Andrew Gelina
5.0 • 1K Ratings
🗓️ 19 October 2020
⏱️ 36 minutes
🧾️ Download transcript
Summary
Adria Kyne was in Seattle pursuing a Ph.D. in Chinese Archaeology when the Dot Com boom pulled her into the software industry. Search engines were at war and Microsoft was determined to win the battle with a combination of human curation and machine classification. This led to a 20-year career bringing rigor and truth to search technology and search marketing - an industry often rife with snake oil salesmen and pseudoscience. We also talk about larping and how that hobby led to Adria appearing on a reality TV show.
- History of Google Updates with explanations
- Duche de Bicolline (EN version)
- "How to Learn SEO" - Adria wrote this at ASICS Digital
- "Lies, Damned Lies, and Search Marketing Statistics"
- "Future-Proofing Your SEO"
- "The Quest Revived as Disney Plus Brings Back ABC Fantasy Reality"
Transcript
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| 0:00.0 | Hello and welcome to this week's edition of underserved the podcast for the rest of the |
| 0:09.8 | tech industry. |
| 0:10.8 | I'm your host Andrew Jelina. Here with me in studio today is Adria |
| 0:15.4 | Kine, an internet marketing expert from just down the road. Adria, welcome to |
| 0:20.5 | the show. Thank you. Thanks for having me. |
| 0:23.0 | So I know you had kind of a different route into the tech industry. |
| 0:26.6 | How'd you end up there? |
| 0:28.1 | Proximity. |
| 0:29.0 | So I was in Seattle in the late 90s. |
| 0:31.2 | I was getting a PhD in archaeology and a friend of mine worked for Microsoft and they said they're hiring for this new search engine that they're working on. So that's how I ended up working in search engines there. |
| 0:42.4 | Oh, and during the dot-com boom that must have been something. |
| 0:46.0 | Oh my gosh. |
| 0:47.0 | So there would be IPO parties where people were blowing a million, two million dollars |
| 0:51.3 | almost every night of the week. It was insane and when I was at |
| 0:55.3 | Microsoft at least once or twice a week you would see somebody trying to drive their |
| 0:59.2 | brand new Lamborghini around the buildings because trying to get over the speed bumps. |
| 1:04.0 | There was a Lamborghini dealership right down the street from where we were at Microsoft. |
| 1:08.0 | Quite opportunistic. |
| 1:10.0 | Oh yeah. You know now when I go to a meet-up and there's actually pizza I'm psyched I can't imagine a 2 million dollar dot-com party. |
| 1:16.0 | Oh you really can't I mean excess like the stuff they would give away and the booze that they would just hand out and the food and everything. |
| 1:24.2 | It was ridiculous and you know, no wonder everything fell apart because that's not a great way |
| 1:29.2 | to spend your money. |
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