Entre-Talk: The Destination and The Plane
Better Than Happy
Jody Moore
4.8 • 5.6K Ratings
🗓️ 5 June 2023
⏱️ 11 minutes
🧾️ Download transcript
Summary
Succinctly and clearly describing what you do in your business is challenging. I know firsthand how hard it can be to put your offer into words that land for your ideal clients, and that's why on this episode, I'm fleshing out this topic to help you gain clarity around your offer.
Hear why you have to describe the destination before the plane, and how to begin brainstorming the destination you want to take your people to.
Get full show notes and more information here: https://jodymoore.com/entre-talk-21
Transcript
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| 0:00.0 | I'm Jody Moore and this is better than happy on Trey Talk, the destination and the plane. |
| 0:05.9 | Did you know that you can live a life that's even better than happy? |
| 0:12.0 | My name is Jody Moore. |
| 0:13.8 | I'm a master certified life coach and a member of the Church of Jesus Christ of Latter-day Saints. |
| 0:19.8 | And if you're willing to go with me, I can show you how. |
| 0:24.4 | Let's go. |
| 0:26.4 | Hey, everybody. |
| 0:27.4 | So a couple episodes ago on Trey Talk, I did an episode called What Might Be Wrong With Your Offer. |
| 0:35.4 | If you are working on trying to get more clients or customers into your program or course, whatever it is that you offer, |
| 0:46.4 | then make sure you've listened to that one because the better your offer the easier it will be to sell. |
| 0:51.4 | If you have an amazing offer that everybody wants, you won't have to do as much marketing and sales. |
| 0:57.4 | So a big part of what I work on with my clients is just getting your offer right. |
| 1:03.4 | So in response to that episode, I told people that you could come to Instagram and you could DM me your offer and I would give you some feedback on it. |
| 1:11.4 | And that's been really fun. |
| 1:12.4 | A lot of you have taken me up on that and it's been fun dialoguing with you in the direct messages on Instagram about your offer. |
| 1:19.4 | As I did so, it made me realize another piece of this that a lot of people don't understand and I want to flesh it out for you. |
| 1:28.4 | Okay. |
| 1:29.4 | Now, it's challenging. |
| 1:31.4 | I mean, this is a limiting thought, but I'm going to offer it to you in any way because I think it will provide some of you some relief. |
| 1:37.4 | It's challenging in your own business to be able to describe what you do succinctly. |
| 1:42.4 | It really is. |
| 1:43.4 | It's challenging for me. |
... |
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