Enemies No More: Using Google and Meta Together for 10x Returns - Part 2
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 2 February 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space.
Chapters:
- 00:00:00 - Welcome: How to Master Digital Marketing and Attribution
- 00:03:03 - The Big Question: How Do You Track Your Marketing Results?
- 00:05:18 - Case Studies: What Works and What Doesn't in Attribution
- 00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution
- 00:09:58 - Recap: The Main Points from the Attribution Talk
- 00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy
- 00:24:41 - Google's Match Rate: How to Interpret and Improve It
- 00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy
- 00:29:57 - Future Focus: How to Stay Relevant in the Digital World
- 00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are
- 00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement
- 00:43:06 - Media Buyers: How to Upgrade Your Skills and Value
- 00:48:23 - Brand Awareness: How to Measure and Increase It
- 00:50:50 - Reality Check: The State of Digital Marketing in 2024
LINKS AND RESOURCES:
- Measurement Marketing
- Don't Look Up
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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