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Perpetual Traffic

Enemies No More: Using Google and Meta Together for 10x Returns

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7 • 867 Ratings

🗓️ 30 January 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success.

Chapters:

  • 00:00:00 - Introduction: Setting the Stage for Marketing Insights
  • 00:04:00 - Welcome to Perpetual Traffic: Decoding Attribution Across Digital Platforms
  • 00:06:53 - Sales Attribution Complexity: A Closer Look
  • 00:09:47 - Rethinking Traffic Strategies in Current Marketing Trends
  • 00:11:44 - Dissecting the Standard Sales Funnel
  • 00:13:37 - Advertising Spectrum: Exploring its Breadth
  • 00:15:47 - Navigating the Complexities of Sales Attribution
  • 00:18:52 - Visualizing Real Client Data: Overlapping Conversion Insights
  • 00:20:12 - Dilemma of Meta Platforms: A Critical Analysis
  • 00:21:45 - Debunking 30-Day Advertising Cycle Myths
  • 00:23:35 - The Popcorn Analogy: Rethinking Advertising Cycles
  • 00:26:05 - Unmasking the Illusion of Complete Marketing Visibility
  • 00:29:31 - Exploring Potential Solutions to Attribution Challenges
  • 00:30:40 - Final Thoughts and Anticipation for the Next Discussion

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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