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Perpetual Traffic

AI: The Future Is More Predictable Than You Think with Perry Marshall

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7 • 867 Ratings

🗓️ 6 February 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the Lindy Effect, a powerful concept that helps you predict the longevity and relevance of your business ideas. Whether you are a marketer, an entrepreneur, or a curious listener, this episode will blow your mind with Perry’s vision of the future, and equip you with the tools and strategies to succeed in the age of AI. Listen and learn how Perry Marshall’s crystal ball can help you master AI, marketing, and the future.

Chapters:

  • 00:00:00 Introduction: Setting the Stage with Perry Marshall
  • 00:07:54 AI's Game Changer: Transforming Digital Marketing
  • 00:08:46 Next-Gen Visuals: AI's Revolution in Photography and Mapping
  • 00:10:40 Exploring the Lindy Effect: Time-Tested Success Principles
  • 00:12:45 AI Anxiety: Addressing Job Replacement Fears
  • 00:15:15 AI as a Problem Solver: Enhancing Human Capability
  • 00:17:45 The Road Ahead: AI and the Future of Transportation
  • 00:19:54 AI in the Workplace: Redefining Professional Landscapes
  • 00:23:37 Digital Trust: Building Confidence in the Age of AI
  • 00:28:25 Beyond the Screen: Valuing Real-World Connections
  • 00:30:04 Digital Divide: Addressing Inequality in the Tech Era
  • 00:32:12 What's Next for AI: Looking into the Crystal Ball
  • 00:35:18 Wrapping Up: How to Embrace AI's Potential for the Future

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Transcript

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0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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