Encore: Hershey's vs Mars | Blast Off | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 27 December 2021

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat.

But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.

That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.

But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music.
0:04.6	Download the app today.
0:06.6	Next year, Business Wars is going even bigger.
0:10.0	Starting January 5th, we'll be bringing you new, longer episodes every Wednesday with
0:14.8	even more inside stories on the most outrageous and intense corporate rivalries of all time.
0:20.7	This episode originally aired in 2019.
0:32.8	It's summer 1923 and forest Mars is lying on the floor, staring at the ceiling of a Chicago
0:39.3	jail cell.
0:41.1	The cops arrested the 19-year-old cigarette salesman last night.
0:44.6	His crime?
0:45.9	String posters for camel cigarettes on every downtown wall and street sign he could find.
0:52.2	Without permission.
0:54.6	He sits up when he hears footsteps approaching.
0:58.2	A guard pulls out a set of keys and pushes open the door of his cell.
1:02.9	Your dad posted bail for your kid.
1:05.1	Get out and get out.
1:08.0	Forest spots his father the moment he leaves the cell.
1:11.0	He hasn't seen his father in years, but the resemblance is uncanny.
1:15.8	They're both stocky guys with prominent Roman noses, thin lips and dark, piercing eyes.
1:22.2	Hello, son.
1:23.5	What's something to eat?
1:26.6	They head for a nearby diner and sit in awkward silence.
	...

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