Encore: Hershey's vs Mars | Chocolate Town | 1

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 22 December 2021

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.

He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.

But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music.
0:04.6	Download the app today.
0:06.6	Next year, Business Wars is going even bigger.
0:10.0	Starting January 5th, we'll be bringing you new, longer episodes every Wednesday, with
0:14.8	even more inside stories on the most outrageous and intense corporate rivalries of all time.
0:20.7	A listener note here, it's holiday season once again.
0:29.6	And that means one thing is certain.
0:32.4	More chocolate.
0:33.8	In the years since we first ran Hershey's versus Mars, our series on Business Wars, both
0:38.5	companies have become more creative in serving up more of that sweet chocolate stuff.
0:43.7	In time for Thanksgiving, Hershey's came up with a Reese's Peanut Butter Pie that tips
0:47.2	the scale at 3.3 pounds, which can be washed down with their brand of reduced fat chocolate
0:52.4	milk, of course, if you're trying to save on calories.
0:55.2	Want chocolate on your pretzel?
0:56.4	Some Mars has got you covered there, and as chocolate becomes more expensive, some Gen Y
1:01.4	and Z chocolate connoisseurs have become more discerning, noting what herbal and botanical
1:06.8	notes in particular chocolates pair best with something else.
1:10.7	Seriously.
1:12.2	But for more than half of Americans, chocolate, just plain chocolate, is how they make it
1:17.4	through the day, and it seems we'll be eating more to do just that.
1:21.1	Within five years, the industry is expected to grow to $172 billion.
1:27.5	Business Wars offers up this bitter sweet war for your enjoyment.
	...

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