Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 29 December 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer.

First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey.

But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling with an unexpected opportunity to become a global player.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music.
0:04.6	Download the app today.
0:06.6	Next year, Business Wars is going even bigger.
0:10.0	Starting January 5th, we'll be bringing you new, longer episodes every Wednesday with
0:14.8	even more inside stories on the most outrageous and intense corporate rivalries of all time.
0:20.5	This episode originally aired in 2019.
0:34.5	It's a hot summer day in 1940, and in Hershey, Pennsylvania, a tour guide just shown a group
0:39.6	of tourists around the town's famous chocolate factory.
0:43.5	Thank all of you for coming.
0:44.8	I really hope you enjoyed yourselves.
0:46.9	Have a wonderful day now!
0:49.6	As the rest of the group heads for the gift shop, one man approaches the guide with what
0:53.6	seems like a complaint.
0:55.8	I want to see the general manager of the company.
0:59.7	Is there a problem, sir?
1:01.0	I imagine Mr. Murray will be busy.
1:04.0	Just tell him Forest Mars is here.
1:07.6	Half an hour later, Forest is in William Murray's office inside the windowless headquarters
1:12.0	of the Hershey Chocolate Company.
1:14.7	Murray's never met Forest, but he certainly knows about him and is eager to finally talk
1:19.0	with him.
1:20.0	Forest inherited a third of the Mars company when his father died in 1934, and every year,
	...

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