Emma Grede on the Kardashians and Why Work From Home Is ‘Career Suicide'
Leaders with Francine Lacqua
Bloomberg
4.6 • 64 Ratings
🗓️ 27 April 2026
⏱️ 27 minutes
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Summary
Francine Lacqua sits down with Emma Grede—the power behind Good American and a founding partner of Skims—to unpack what it really takes to build a billion-dollar brand. Grede goes beyond the headlines, revealing the chaos behind her $1 million launch day and the mindset that helped her push through challenges. From "radical honesty" in leadership to bold views on work, ambition and success, she reveals the principles that have shaped her rise—and why she’s now stepping into the spotlight to help others do the same.
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Transcript
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| 0:00.0 | I'm CNN tech reporter Claire Duffy. |
| 0:03.2 | I cover artificial intelligence and other new technologies for a living. |
| 0:10.7 | And even I sometimes get overwhelmed trying to keep up with it all and stay safe in the process. |
| 0:16.7 | On the podcast, Terms of Service, we can explore how to experiment with these new tools |
| 0:21.5 | without getting played by them. |
| 0:24.6 | Listen to CNN's Terms of Service |
| 0:26.4 | wherever you get your podcasts. |
| 0:32.5 | Bloomberg Audio Studios, |
| 0:34.9 | Podcasts, Radio News. |
| 0:42.5 | Music Audio Studios, Podcasts, Radio News. And you've taught before about needing different people around you to go from 10 million to 100 million to 5 billion. |
| 0:49.1 | Oh, don't you just? It's not the same people. And, you know, I kind of raised myself in business having an enterprise mentality. |
| 0:56.7 | I learned that very, very on. I'm here to do people favors. Business is business. And I do what's best for the company every single day. |
| 1:04.9 | And often that is what's best for the individual. Nobody wants to be kept in a role that they're not best suited to because that |
| 1:11.6 | never works out for the individual or for the organisation. So I've learned over time that, |
| 1:18.4 | you know, what is good for the company is ultimately good for everybody. I'm Francie Laquois |
| 1:23.4 | and this is Leaders, the podcast that explores what drives the world's most influential people. |
| 1:29.9 | Well, this week I'm speaking to Emma Greed. She's the chief executive and co-founder of Good |
| 1:34.3 | American and founding partner of skims, the shapewear and loungeware brand, which was valued at |
| 1:39.7 | $5 billion in November 2025. Now, the lost 10 years have seen her star rise. |
| 1:46.9 | A lot of it really down to her successful partnerships with the celebrity family named |
| 1:51.5 | the Kardashians. |
| 1:53.3 | But now may be a pivotal time for her. |
... |
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