Hey everyone, it's Francine. I'm really excited to tell you about next week's leaders with me, Francine Lackwa. I speak to Emma Greed. She's a chief executive and co-founder of Good American and founding partner of Skims. It was a really fun conversation because she has so much energy. And we talked about making $1 million in one day. It wasn't as easy as it

sounds. We talked about the lessons she learned from that experience and how she thinks about the

people she surrounds herself with. We also talk about building an empire and the challenges ahead.

So how do you hire? Do you hire people that you think can take the heat in the kitchen, or do you expect everyone to just take it?

Well, I hire differently for different stages of the business, but I think in the beginning, you know, you want generalists.

You want people that are going to have a, I'll do that, hand up mentality, whatever it is.

I think as business is mature, you're looking for more

category and subject and departmental expertise and typically hiring for an enormous amount of

experience. But what I place so much value on is flexibility. If you've been working for one of my

competitors for 20 years and you come and you know exactly how to do something,

but you think you have the only way to do something, then that's problematic to me. Because in this

fast and changing environment, you have to be flexible. You have to be willing to look and take your

experience and do things a little bit differently. So I'm always trying to hire for people that are seriously

experienced, but seriously flexible. And I mean flexibility of mind, right? It's like, can you

think about solving a problem differently? And can you bring that type of experience to our

company where you're willing to, like, change? I don't know whether it's an interview, a killer

question that you ask them. And how do you know that's, you you know that they have that? It's really interesting because when I interview

people, I always feel like I know really quickly. I don't know how much is instinct, but I use

every kind of tool in my box. I am listening to what the person is saying. I'm looking at their past experience.

You know, we are calling around and taking a lot of different temperature checks in places,

but there's no kind of like one killer question that I ask so much of it is about, like,

is there an understanding of what we're all here to do? Do you uniquely understand the problem

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