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Just the Good Stuff

Emily Groden - Founder Of Evergreen On Launching A CPG Brand In 2020 + Her Journey Running Her Business So Far

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8841 Ratings

🗓️ 31 August 2020

⏱️ 63 minutes

🧾️ Download transcript

Summary

#31: In today's episode, I am chatting with the founder of one of my favorite products and brands, Evergreen. Evergreen sells delicious and healthy toaster waffles that are made with simple ingredients and they are totally disrupting the freezer aisle. In the episode, the founder, Emily Groden, really highlights the beginning phases of starting your own CPG brand. She is in the infancy stage of starting her own company and she shares all of the trials and tribulations that have come with starting her brand so far. Emily also recently left her full-time job as a successful lawyer to pursue Evergreen full-time and she shares what it has been like launching a brand in a pandemic, what it was like getting in whole foods, funding her company, what the future has in store for Evergreen and more. I love that this episode is very different than my other episode with founders in that you get to hear a totally different part about starting your own business.   For more from Emily and Evergreen, head on over to their website and Instagram.    For more from me, I'm over @rachLmansfield + rachLmansfield.com.

Transcript

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0:00.0

Hey guys, welcome back to Just the Good Stuff. This is your host, Rachel Mansfield. And today's

0:09.9

episode is one I am truly so, so excited about. We are chatting with the founder of one of my

0:16.1

absolute favorite products and brands, Evergreen. Evergreen sells such delicious frozen

0:21.7

waffles that are pretty much a parent's dream. And my personal dream, because you guys know,

0:26.8

I love waffles. Not only are they absolutely addicting and so delicious, but they are made with

0:31.9

such simple ingredients that you use in your own house when you'd be making waffles from

0:36.4

scratch, which is what I love about

0:38.1

them. They use whole wheat flour, they're spined with honey, and they even sneak in zucchini and

0:43.1

carrots in one of the flavors. And their matcha chocolate chip flavor uses cacao nibs instead

0:48.8

of chocolate chips to minimize the sugar and added ingredients, which is so freaking cool. Evergreen gets totally gets it ingredient

0:56.5

wise. They have been such a hit in our home. And I love how many of you guys have also been

1:01.3

enjoying them with your families. And I love being able to share them over with you guys over on

1:06.0

Instagram. And my blog, don't forget, I have that peach jam that we've been putting on top, which is

1:11.4

to die for.

1:12.7

I love that this interview with Emily really highlights the beginning phases of starting

1:17.1

your own CPG brand.

1:18.5

You guys know I love bringing on various founders and CEOs from brands that I love.

1:23.6

And this episode is extra special, but Emily just recently launched this brand. She's in that

1:28.2

like infancy stage of starting her own company. And in this episode, Emily shares all the trials

1:34.0

and tribulations that have come with starting her own company. She also recently left her

1:38.5

full-time job as a super successful lawyer to pursue Evergreen full time and really grow her brand.

1:44.8

She shares what it's been like launching a brand in a pandemic, what it was like getting

...

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