Emily Groden - Founder Of Evergreen On Launching A CPG Brand In 2020 + Her Journey Running Her Business So Far
Just the Good Stuff
Rachel Mansfield
4.8 • 841 Ratings
🗓️ 31 August 2020
⏱️ 63 minutes
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| 0:00.0 | Hey guys, welcome back to Just the Good Stuff. This is your host, Rachel Mansfield. And today's |
| 0:09.9 | episode is one I am truly so, so excited about. We are chatting with the founder of one of my |
| 0:16.1 | absolute favorite products and brands, Evergreen. Evergreen sells such delicious frozen |
| 0:21.7 | waffles that are pretty much a parent's dream. And my personal dream, because you guys know, |
| 0:26.8 | I love waffles. Not only are they absolutely addicting and so delicious, but they are made with |
| 0:31.9 | such simple ingredients that you use in your own house when you'd be making waffles from |
| 0:36.4 | scratch, which is what I love about |
| 0:38.1 | them. They use whole wheat flour, they're spined with honey, and they even sneak in zucchini and |
| 0:43.1 | carrots in one of the flavors. And their matcha chocolate chip flavor uses cacao nibs instead |
| 0:48.8 | of chocolate chips to minimize the sugar and added ingredients, which is so freaking cool. Evergreen gets totally gets it ingredient |
| 0:56.5 | wise. They have been such a hit in our home. And I love how many of you guys have also been |
| 1:01.3 | enjoying them with your families. And I love being able to share them over with you guys over on |
| 1:06.0 | Instagram. And my blog, don't forget, I have that peach jam that we've been putting on top, which is |
| 1:11.4 | to die for. |
| 1:12.7 | I love that this interview with Emily really highlights the beginning phases of starting |
| 1:17.1 | your own CPG brand. |
| 1:18.5 | You guys know I love bringing on various founders and CEOs from brands that I love. |
| 1:23.6 | And this episode is extra special, but Emily just recently launched this brand. She's in that |
| 1:28.2 | like infancy stage of starting her own company. And in this episode, Emily shares all the trials |
| 1:34.0 | and tribulations that have come with starting her own company. She also recently left her |
| 1:38.5 | full-time job as a super successful lawyer to pursue Evergreen full time and really grow her brand. |
| 1:44.8 | She shares what it's been like launching a brand in a pandemic, what it was like getting |
... |
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