Embracing a Systematic Approach to Build a 9-Figure Home Service Business

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 22 October 2021

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

Josh Kelly is the CEO of Clover Marketing and Consulting, as well as the host of the LIP Service For Contractors podcast. He teaches home service business owners how to consistently grow from seven figures all the way up to nine figures. He has helped his own family business, a local heating, cooling and plumbing company in Phoenix, grow from $7M to $175M in just 14 years. He has been featured on major platforms like CBS, Fox and NBC.

In this episode, we talked about conversion rates, pricing, marketing...

Transcript

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0:00.0	Marketing is all about efficiency.
0:02.7	Forget everything else.
0:04.0	Like, yes, you have to be branded.
0:05.7	Yes, you have to tell a compelling story.
0:08.1	Yes, you have to have a USB, a unique selling proposition.
0:11.5	But above all else, all of those things just lead to efficiency.
0:15.5	How much do I have to pay to get a customer?
0:18.6	And how much is that customer worth to me?
0:22.2	And if I can increase the worth and decrease the cost, that's the best case scenario. That's how you make money. That's
0:28.3	how you stand out. That's how you grow and become scalable, right?
0:32.5	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields,
0:40.1	like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.
0:47.1	Now, your host, The Home Service Millionaire, Tommy Mello.
0:57.5	All right, ladies and gentlemen, a good buddy of mine.
0:59.1	We got Josh Kelly.
1:00.3	He is a pro.
1:02.6	And welcome back to the home service expert.
1:03.5	I missed that piece.
1:05.0	We were just talking in the background here.
1:08.9	He's an expert in HVAC plumbing, a lot of entrepreneurship, reputation management.
1:13.3	Big time knows SEO, knows all about reviews. This knows a lot about a lot of stuff to do with home service he is the clover marketing and consulting CEO from 2007
1:20.8	to present lip lip service for contractors he's the the host from 2020 to present.
	...

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