Applying the Power of PR to Dominate Your Niche

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 29 October 2021

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Heather Ripley is the CEO and founder of Ripley PR, as well as the founder and CEO of Orange Orchard PR. She authored the book Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business. She has also helped implement successful PR initiatives for several high profile clients with popular publications such as Entrepreneur Magazine, Franchise Times, The Wall Street Journal, The New York Times and Forbes, to name a few.

In this episode, we talked about the difference between marketing and PR, effective PR on a limited budget, choosing the right PR agency...

Transcript

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0:00.0	PR is a tactic of marketing. It should be in your marketing budget, but it's not as measurable
0:07.8	as marketing. So the way I like to describe it is PR is getting somebody else to say those
0:14.6	great things about you. So when you pay for a billboard or you pay for a TV spot, you can repeat your message over and
0:22.6	over and over. But a consumer knows that message is being, it's a paid advertisement. They know
0:28.6	that, so it works to an extent. But then when you get that third party journalist or TV
0:35.8	reporter, then saying those great things about you. Your consumers and the
0:40.9	homeowners out there believe that more. So it's a lot more credible. Welcome to the home
0:47.0	service expert where each week Tommy chats with world class entrepreneurs and experts in various
0:52.7	fields like marketing, sales, hiring, and leadership
0:56.1	to find out what's really behind their success in business. Now, your host, The Home Service
1:02.8	Millionaire, Tommy Mello. Welcome back to the Home Service Expert. My name's Tommy Mello.
1:10.3	Today I have a guest visiting us from Maryville, Tennessee. Her name is Heather Ripley. Heather, it's a pleasure to have you on today.
1:18.0	Thank you so much for having me. Okay, let me do some reading here on a little bit about you. You're an expert in public relations, B2B sales, marketing, home service. And like I said,
1:32.2	you're based at Maryville. You're the CEO and founder of Ripley PR from 2013 to present.
1:38.2	You also are the founder and CEO of Orange Orchard from 2018 to present.
1:50.4	And then you worked at Fletcher, PR, Vice President, Media Relations and Social from 2011 and 2013.
1:59.1	It says here, Heather is a CEO at Ripley PR and Orange Orchard at a vision of Ripley PR.
2:02.8	She is the author of Next Level Now, PR secrets to drive explosive growth for your home service business. Ripley PR works with B2B, franchise automotive
2:08.6	construction home services, manufacturing and tech companies while Orchard focuses on
2:13.6	eco-conscious, animal-friendly, green, plant-based vegan businesses that aim to make the world a better, kinder place to live.
2:21.4	Through her company, she secured stories for clients in high-profile publications, including Entrepreneur Magazine,
2:28.2	franchise Times, the Forbes, the Wall Street Journal, the New York Times, and the Boston Globe and TV shows like The Today Show.
	...

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