One Step Away From Collapse (Here’s How We Fixed It) | Ep 960
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 9 April 2026
⏱️ 24 minutes
🧾️ Download transcript
Summary
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Joel built a $6.4M travel hedging company, but 85% of his customers come from one channel. If that channel dies, the business dies with it. In this episode, Alex Hormozi breaks down exactly how to fix this problem and turn a fragile business into a scalable business model. A good offer gets attention, but good systems scale the business. Focus on building efficient systems.
In this episode
00:00 Introduction to Joel’s travel hedging business
04:53 Demand-constrained vs supply-constrained diagnosis
06:14 Creating better ads with UGC
09:02 The Kaleidoscope creative testing framework
17:19 How to boost sales and score leads
18:37 Handling potential objections proactively to improve sales
20:49 Dialer math and hiring a larger sales team
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Transcript
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| 0:00.0 | This is Joel. He runs a coaching and course business that teaches people how to basically use credit cards to get sweet vacations. |
| 0:07.0 | The problem is that he's dependent on one platform. If that platform goes away, his business could die basically overnight. |
| 0:12.0 | I'm Alchromozy, founder of Acquisition.com, which helps businesses scale. And so let's meet Joel. |
| 0:18.0 | Hey Alex, I'm Joel McDonald, founder of Just Get Out of Town, also known as Jay Goode. |
| 0:22.6 | Tell me about the business. |
| 0:23.6 | So we help travelers turn everyday expenses into multiple bucket list vacations every year. |
| 0:30.6 | Our largest audience is retirees, empty nesters, and business owners. |
| 0:36.6 | I would not have guessed that. |
| 0:38.4 | That is really interesting. |
| 0:39.3 | Okay. |
| 0:39.7 | The way we help them is through something we call travel hedging, |
| 0:44.0 | not travel hacking. |
| 0:45.4 | We differentiate ourselves there. |
| 0:46.7 | This allows travelers to stretch their vacation budgets |
| 0:49.3 | three to ten times farther. |
| 0:51.1 | So what's the difference in hacking and hedging? |
| 0:52.5 | Travel hacking basically requires that you turn 10 to 20 credit cards a year. And that's why it has such a bad association. |
| 1:00.0 | Uh-huh. Travel hedging is choosing the two or three best cards for your individual spending profile and learning how to effectively use them. So what's the currency of the business? Our trailing 12-month average is 6.4 million. We've got a 1.9 profit margin. That's about a 30% profit margin. Roaz is 4.5 to 1. And then our LTV to KAC is a very skinny. 1.4 to 1. We'd like to change that. Yeah. So we don't want to happen. |
| 1:28.3 | We've got about 12,000 clients that we've put through either our mini memberships or our high-ticket coaching program. Our goal is to have 10,000 more in the next year. We'd like to diversify our advertising channels and start to include a lot more affiliate partnerships and charities. I've got a goal of a million donated through partnerships with charities in the next year. |
| 1:45.3 | Oh, cool. |
| 1:46.3 | In order to do that, we're going to need to double our revenue. at partnerships and charities. I've got a goal of a million donated through partnerships with |
| 1:44.7 | charities in the next year. Oh, cool. In order to do that, we're going to need to double our revenue. |
... |
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