This is the Keep Hammering Collective with John Barclow.

How you doing?

Good, man.

Thanks for having me.

Clothing is your first line of defense against the elements ever since the first caveman put on loincloth.

So what I appreciate is like I can come in build great gear that for something I'm passionate

about and then other people are passionate about.

And then when you get those aha moments like we were were talking about, like, man, I don't have to be cold and wet.

It's like, no, you don't.

It can actually go out and like actually kind of focus and have fun.

I just kind of wanted to like talk about how I approach things because I've thought about long enough. I try to break it down

into a simplest form and then like some of the technology we use and then some fairly

unique things I think we do that I think you'd be interested in. Yeah. Because you know,

your performance oriented and like some of the things that I think we can just work with you on

going forward. I think you'd really kind of think is cool. Yeah we can just work with you on going forward.

I think you'd really kind of think is cool.

Yeah.

And we don't really talk about some of this stuff very much.

Like I'm going to show you what we call split garments and how we test.

Like how we test is such a big part of what we do, but it's all behind the scenes.

And, you know, unless we talk about it, nobody's

ever going to know, but I think we should get some credit for it. Yeah, you know, I agree. It's,

...