Eliminating the FEAR from Our Words with Tom Hopkins of Tom Hopkins International

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 26 June 2023

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s show, we are re-releasing a great interview with special guest Tom Hopkins about fear words. World-renowned as THE Builder of Sales Champions, Tom Hopkins’ practical, yet powerful selling strategies have made the careers of literally millions of sales professionals. Tom has been teaching via live and online events, recorded audios and videos, and through his books for over 40 years. His classic book, “How to Master the Art of Selling” is dog-eared and filled with yellow highlighter on the shelves of today’s top sales pros. Tom teaches simple strategies you can put to work in your very next sales presentation. Why have millions built their careers on Tom’s training? Because they get the results they want—closed sales and happy clients! In this episode we investigate the power of the words we use and specifically the words we should avoid.

Transcript

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0:00.0	Good morning, waste no day crew. Just wanted to stop in here before we release this week's
0:05.7	episode. We had a great show plan for you with J.P. Dinell. The audio quality just wasn't up to
0:11.1	our standards. And so we wanted to hold on to that until we get it fixed for next week. It will
0:16.3	actually be episode 150 and we're celebrating that. But for right now, we're going to re-release a great episode with Tom Hopkins talking about fear words.
0:24.8	And regardless of whether you've heard this or not, it's always a great reminder as to how to train our language to have the most effect and the least amount of fear for the client.
0:34.8	If you haven't heard this one yet, you're in for a treat.
0:37.0	It's going to be a great
0:37.8	show as we put Tom Hopkins in your passenger seat. The people in front of you were told back
0:46.7	maybe five years ago by a representative that, hey, you'll love this. This is a good deal. And that
0:53.3	word deal stuck because it ended up being a bad deal.
0:57.1	So the word deal can be considered a rejection nasty word. So we always use a positive word, which is opportunity.
1:06.3	It's so much better to say most of our happiest clients feel what we do is a wonderful opportunity
1:12.3	that they benefit from.
1:18.1	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services
1:24.9	industry as it relates to plumbing, heating, air conditioning,
1:28.7	and electrical.
1:30.0	More than a podcast, Waste No Day is a credo, a determination, a mindset.
1:35.6	It is a never-ending discipline.
1:37.7	It is a refuse to lose pursuit.
1:40.1	It is a wake-up call every morning to waste no day.
1:43.8	Now here's your host, Brian Burton and Nate Minnick. Thank you. It is a wake-up call every morning to Waste No Day.
1:47.1	Now here's your host, Brian Burton and Nate Minnick.
	...

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