Anchoring to Increase Sales with Josh Kelly of Clover Marketing and Consulting

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 19 June 2023

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Waste No Day Podcast! In this episode, Josh Kelly shares how anchoring can be used to motivate employees and create emotional connections with customers. Josh Kelly's success story in the home service industry had an unexpected twist that propelled him to greatness. Growing up in a family deeply rooted in the trades, he learned the value of hard work and dedication. But it was his discovery of the 51% rule that helped him take his business to the next level. Despite facing challenges and setbacks, Josh's unwavering commitment to growth and personal improvement anchored his success. Here's a breakdown of what to expect in this episode: Discover valuable insights into the ever-evolving home services industry. Master the art of utilizing emotional anchors to stay motivated and focused. Gain a competitive edge by leveraging unique selling propositions in your marketing strategy. Grasp the impact of private equity firms on the growth of home service businesses. Learn the significance of continuous education and training in expanding your home service venture. And so much more! About Josh Kelly: Josh Kelly is the CEO of Clover Marketing and Consulting, as well as the host of the LIP Service For Contractors podcast. He teaches home service business owners how to consistently grow companies from seven figures all the way up to nine figures. He has helped his own family business, a local heating, cooling, and plumbing company in Phoenix, grow from $7 million to $175 million in just 14 years. He has been featured on stages with Zig Ziglar Foundation, Dave Yoho, and the EGIA, as well as on major platforms like CBS, Fox, and NBC. Connect with Josh Kelly on… Website: https://www.growwithclover.com/ LinkedIn: https://www.linkedin.com/in/josh-kelly-clover/ Connect with Waste No Day! Website: https://www.wastenoday.com Facebook: https://www.facebook.com/profile.php?id=100064230695791 Podcast: https://podcasts.apple.com/us/podcast/waste-no-day-a-plumbing-hvac-and/id1543265737 Tiktok: https://www.youtube.com/channel/UCmdBUSQcb_UtbqcYYaI6tcg Spotify: https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ

Transcript

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0:00.0	The sudden anchor, all you have to do is recognize, hey, I just did something amazing.
0:08.0	I feel great.
0:09.0	And it could be the stupidest thing in the world.
0:11.0	I did backflip into a pool.
0:13.0	I didn't think I was going to be able to.
0:15.0	Now I'm jazzed up.
0:16.0	And you see that?
0:17.0	Anchor.
0:18.0	When you do that anchor and your buying associates the too. And at first, the anchor is secondary.
0:24.1	It happened and then you did it. Over time, the more and more you set it, the anchor becomes the
0:31.0	primary and it takes your motion to do. Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.
0:48.9	More than a podcast, Waste No Day is a credo, a determination, a mindset.
0:54.5	It is a never-ending discipline. It is a never-ending discipline.
0:56.6	It is a refuse to lose pursuit.
0:59.1	It is a wake-up call every morning to waste no day.
1:03.1	Now here's your host, Brian Burton and Nate Minnick.
1:17.7	Hey. Hey, welcome to another episode of the Waste No Day podcast.
1:21.6	Your host Nate and Brian are hanging out with you one more time,
1:23.9	and we are looking forward to a great conversation today with none other than the founder of Clover Marketing, Josh Kelly. We're going to have a
1:28.9	great talk with him today about many things varying from sales training and what we need to focus on
1:35.2	in our mindsets and attitude in the field to a new and unique concept about anchoring, which I think
1:41.0	is going to be some good conversation. Looking forward to the show today, but of course first, Brian and I are going to spend a little bit of time breaking it down for
	...

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