I think that a lot of times it's kind of like, you know, they talk about sports. The fundamentals are

often overlooked. That's really what I see. Like you said, negotiation, sales, marketing. I think a lot of people or business owners have the skill set of whatever service, you know, they do, but they don't usually go back to the fundamentals. Like I said, you get, you lock those in, the world kind of becomes your oyster, which is pretty cool, which is, I think, I don't know if I even told you this,

which has allowed me to, we've done this, I've worked in, the world kind of becomes your oyster, which is pretty cool, which is, I think, I don't know if I even

told you this, which has allowed me to, we've done this, I've worked in over 18 different niches

around the world, actually, including like one of our craziest ones, to the point of, you know, how

these principles apply no matter what industry. We had a company in Norway. I don't speak Norwegian. I've never been to Norway. But we had a company, a logistics company in Norway that we helped secure a deal with the Ministry of Defense over there straight from a cold message off of LinkedIn. And we helped them craft all that and sell. You know, it's like, but and people ask, well, oh, do you know? I'm like, you don't have to know logistics if you know these principles, like you said, negotiation, sales marketing. And so that stuff's been really cool. It's just unbox, you know, not box yourself in and realize principles apply to all people, all places, all times. Hey, everyone. It's Kwame Christian, host of Negotiate Anything asking you to please do not skip forward because this is not a commercial.

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Elijah, thanks for joining us today. I am extremely glad to be here, man. Thanks for having me.

Hey man, it is my pleasure. So how would you get started by telling us a little bit about yourself and what you do?

Yeah, so the main company that I run is a consulting company that we help small businesses speed up their sales process so that they can serve more clients and

make money faster. And then the revenue from that company goes into many other facets, as I'm

sure it does for many of us. But that's my main company that I've had for seven years now. That's the

main service we deliver. Fantastic. And listeners, just a little bit of a backstory. So Elijah and I, we met actually at the gym. This is, that's where we go. We work out in the mornings. And then I started to see this guy walking around with a shirt that said retired on it. And I was like, wait, one a second. This guy is, you know something about business that I want to know. And so I wanted to

reach out. So I just want to let you know listeners that it's the sales expertise that Elijah has is

...