All right, so we have a little treat for you.

So this is a coaching call from the Agency Owners Association.

This is a group that Neil and I have for agency owners

to help you grow faster.

So if you're an agency space, you a services business this is applicable to you.

It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.

If you want to learn more about the group you can go to marketing school.

I.O. slash agency can go to marketing school that I. Oh,

slash agency again it's marketing school the I.

slash agency hope you enjoy the episode.

What I'll do on this one I told Austin this I was just kind of hopping in

I have to run to like a it's I'm going to be traveling for about 33 hours soon so so it's a doozy it's it's three flights but I have a couple things and then Austin I'll flip it over to you because I know you have an agenda for this one.

I met with something's top of mind for me. Last Friday I was in DC meeting a couple of my my team members there

and so I go on these walks with you know if you get to see your people in person I like to go on these like one hour walks with them and so by the end of it you're at the end of it you're really sweaty and everything you got a good workout in. But you know I just I was talking to one of my lead strategists I was like okay so one of the questions I

always like to ask is what can the company do better right like what are we doing right now that's really stupid like what can the company be doing better right and everyone has an opinion at the end of the day and what I'm looking for is I'm looking to discern signal versus noise and you get a lot of gold from those conversations.

I think we don't spend enough time talking to our people. I don't think we spend enough time talking to our

customers. That's another one.

We're not close enough to it.

And then what happens is you get further and further away from the business.

And I was just doing a podcast live with Neil,

and you do a comparison of the Starbucks CEO and the Nike CEO, what the differences

were between them, the new ones versus their predecessors.

...