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Marketing School - Digital Marketing and Online Marketing Tips

The Secrets of YouTube Marketing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 11 October 2024

⏱️ 14 minutes

🧾️ Download transcript

Summary

In episode #2839, they focus on YouTube marketing, ROI measurement, global market strategies, innovative marketing techniques, and effective presentation methods for high-stakes proposals.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:47) Understanding YouTube Marketing and ROI Challenges (06:00) Global Market Strategies for DTC Brands (09:04) Innovative Marketing Strategies for Growth (11:55) Effective Presentation Techniques for High-Stakes Proposals Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

All right, so we have a little treat for you.

0:01.4

So this is a coaching call from the Agency Owners Association.

0:06.0

This is a group that Neil and I have for agency owners

0:08.8

to help you grow faster.

0:10.1

So if you're an agency space, you a services business this is applicable to you.

0:14.0

It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.

0:19.6

If you want to learn more about the group you can go to marketing school.

0:22.0

I.O. slash agency can go to marketing school that I. Oh

0:25.2

I. Hope you enjoy the episode. So Carrie we're going to move it over to you.

0:30.4

Okay hello I run a YouTube marketing agency and we're organic first so similar to

0:39.1

like blogs and SEO we you know we create script and write produce and publish videos onto YouTube so that they show up all on

0:50.0

across all the search engines and we work with companies from like D to C to SAS to like like very heavy B to B companies that target

1:00.6

like the Fortune 100s or Fortune 50 companies, as well as like a handful of individual

1:06.2

creators on YouTube.

1:09.0

But you know, our like Target ICP is larger organizations specifically anyone in like SAS or

1:16.4

tech because you know it where video is a no where video is absolutely helpful for these types of companies and they're just

1:26.4

really long-term clients that we've worked with for a while so that's what we're

1:30.0

trying to target but whenever I get into these conversations and is really heavily

1:34.2

focus on what is the how do we measure ROI of what you do and I think similarly to

1:40.1

SEO where you know it's all organic we run into the issue of proving direct ROI which has

1:48.0

has been tough because I know that YouTube and video in itself is extremely important.

1:54.0

I have my ways of measuring things right now, but I love to get some insight on

...

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