4.6 • 1.3K Ratings
🗓️ 11 October 2024
⏱️ 14 minutes
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0:00.0 | All right, so we have a little treat for you. |
0:01.4 | So this is a coaching call from the Agency Owners Association. |
0:06.0 | This is a group that Neil and I have for agency owners |
0:08.8 | to help you grow faster. |
0:10.1 | So if you're an agency space, you a services business this is applicable to you. |
0:14.0 | It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group. |
0:19.6 | If you want to learn more about the group you can go to marketing school. |
0:22.0 | I.O. slash agency can go to marketing school that I. Oh |
0:25.2 | I. Hope you enjoy the episode. So Carrie we're going to move it over to you. |
0:30.4 | Okay hello I run a YouTube marketing agency and we're organic first so similar to |
0:39.1 | like blogs and SEO we you know we create script and write produce and publish videos onto YouTube so that they show up all on |
0:50.0 | across all the search engines and we work with companies from like D to C to SAS to like like very heavy B to B companies that target |
1:00.6 | like the Fortune 100s or Fortune 50 companies, as well as like a handful of individual |
1:06.2 | creators on YouTube. |
1:09.0 | But you know, our like Target ICP is larger organizations specifically anyone in like SAS or |
1:16.4 | tech because you know it where video is a no where video is absolutely helpful for these types of companies and they're just |
1:26.4 | really long-term clients that we've worked with for a while so that's what we're |
1:30.0 | trying to target but whenever I get into these conversations and is really heavily |
1:34.2 | focus on what is the how do we measure ROI of what you do and I think similarly to |
1:40.1 | SEO where you know it's all organic we run into the issue of proving direct ROI which has |
1:48.0 | has been tough because I know that YouTube and video in itself is extremely important. |
1:54.0 | I have my ways of measuring things right now, but I love to get some insight on |
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