Earn 7% Commissions Every Time | #TomFerryShow Episode 36

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 6 February 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Commission compression isn’t coming – it’s here. As the real estate market has heated up we’ve seen a flood of discount brokers and lazy agents that have caused sellers to think that 4-5% commissions are okay and the norm. I’m here to tell you that you’re worth so much more! You and I both know that you’re not a lazy agent and you do so much for your clients … you just need to know how to communicate your value to earn 7%. -Go to (2:55) to learn how to do a competition analysis -Go to (4:44) to find out how to articulate your degree of separation in your listing presentation -Go to (6:20) to learn what to do with real estate buzzwords Read more: http://bit.ly/1URxYl6 ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

Transcript

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0:00.0	For over 20 years I've dedicated by life to bringing you the very best selling marketing and business building strategies to keep your business thriving.
0:09.0	Get ready to experience the success you've been searching for.
0:13.4	Welcome to the Tom Ferry Show.
0:18.5	Welcome to the Tom Ferry Show episode 36.
0:22.0	Today we're talking about waking sellers up from the coma that they're
0:26.9	currently operating in and I'm going to show you what you can do about it. Now you
0:31.7	see that big number 7%? Several weeks ago at our
0:35.5	success summit I said to the group I believe that consumers and many agents are actually in a coma.
0:45.0	Plus the discount brokers.
0:46.2	As a matter of fact, let's just look at what I wrote down.
0:48.8	The problem is too many agents, the lazy ones,
0:51.8	some discount models and companies have absolutely put
0:55.2	sellers into what I call the Commission coma where the expectation now is
1:00.4	four to five and a half percent commission for their listing service and the
1:05.2	challenge my friends the challenge with this like I mentioned a few weeks ago on
1:09.5	the seven trends the Commission compression is going to continue.
1:13.4	The market's getting better, and discount brokers
1:16.4	are coming into the market, and lazy agents
1:19.6	are using discount commissions as a degree of separation
1:23.2	a way to earn the business,
1:25.6	and I want to challenge you.
1:28.0	I want to challenge you, well, let's just take a look at it.
	...

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