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The Art Of Coaching

E395 | Keith Ferrazzi | Building Better Teams, Generosity and Adapting to an AI World

The Art Of Coaching

Brett Bartholomew

Health & Fitness, Education, Business

4.9 • 649 Ratings

🗓️ 22 September 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

In this episode, I sit down with Keith Ferrazzi — author, speaker, and one of the most recognized voices on leadership and collaboration.   We dig into the future of “teamship,” the traps of popular leadership clichés, and why generosity isn’t just a feel-good concept but a competitive advantage.   We also talk about the new era of AI, how leaders can navigate it with strategy and authenticity, and what separates those who adapt from those who fall behind.   You’ll learn: •How to avoid the subtle pitfalls that quietly erode trust and damage relationships.   •Why leadership today requires a process-driven approach — not empty soundbites or recycled philosophies.   •What “teamship” looks like in practice, and how to foster it inside your own organization.   •How to pair thoughtfulness with boldness in a time where AI and rapid change are reshaping expectations.   •The simple but overlooked practices that will keep you ahead of your peers.   If you want a grounded, no-BS perspective on leading with authenticity while staying strategically sharp, you’ll want to hear this one. 🎤 Art of Coaching Live Events Let’s be honest—most workshops leave you with a notebook full of tips and no real plan for change. Ours are built different. At Art of Coaching, you won’t just sit and take notes. You’ll engage in real scenarios—role-plays, peer feedback, video breakdowns, and live evaluations—designed to help you sharpen your communication, think on your feet, and handle tough conversations with more clarity and control. Whether you’re dealing with a passive-aggressive coworker, trying to be more assertive without burning bridges, stuck in tension at home, or just tired of second-guessing yourself socially or professionally—we can help. This is potent personal and professional development that actually sticks. No fluff. No filler. We offer multiple pricing tiers and discounts—reach out at info@artofcoaching.com and we’ll help make it work for you. Upcoming Workshops:📍 Phoenix, AZ – Oct 11‑12  (Speaker School™)📍 Murfreesboro, TN – Oct 25‑26  (The Apprenticeship™)📍 Charlestown, MA – Nov 15‑16  (The Apprenticeship™) 🔗 artofcoaching.com/events Real Coaching for Real Life Let’s be honest—everyone says they want growth, but putting in the work? That’s where most people just stick to what’s comfortable.. That’s why we created a mentoring service built for the real world. Whether you’re stuck on a professional decision, starting a business, writing a book, dealing with pressure at home, or just trying to get out of your own way—we can help. This isn’t therapy. And it’s not a rah-rah, feel-good session either. It’s direct, tailored coaching from people who’ve been in the trenches—leaders, operators, educators, business owners. Our team of 15 comes from a wide range of backgrounds, so you’re matched with someone who understands your world and knows how to push you forward. Everyone needs a coach.We’re here when you’re ready. 🔗 artofcoaching.com/mentoring Follow Us: Website: ArtofCoaching.com Instagram: @coach_brettb X: @coach_brettb

Transcript

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0:00.0

Here's a question I have for you. If you are not willing to invest in yourself in general, let alone during hard times. Why would you be surprised when others are not willing to invest in you? And I ask you this question because so many of you are really sharp talented people, but you get in your own way. You overthink things. You make yourself busier than you need to. You fall into this trap of thinking it's not the right time and it's not good enough and you're not ready and that's a lot of the stuff that will hold you back. This is what our live events and our coaching are made for to help you overcome this. Whether it's our apprenticeship program which focuses on how to have better hard conversations, how to negotiate, how to manage through conflict, how to do things that every Every coach and every leader is going have to do, but do it better, or our speaker school, where you can become a more confident, clear speaker. These are things that give you immediate return on investment. They're things that help you earn more in your career. They're things that help you deal with the inevitable power dynamics that you're going to deal with. And there tends to be this kind of miss This, this misattribution of, oh, are these things only for people who struggle to communicate?

1:27.2

Absolutely not.

1:28.7

These are programs for people who know they don't want to leave any stone unturned in terms of self-development, professional development, development in all aspects. So if that's you and you value investing in yourself and you want others to invest in you, whether that's to pay you to come speak around the world or whether that's just to About you your work and see the true inside it provides then get to art of coaching dot com slash events right now We have interest free payment plants. We have student discounts first responder discounts But the bottom line is we have a ton of resources that can help you We We're never gonna be able to come to everybody's city.

2:05.2

We are going to be able to provide you with research-based outputs that are pragmatic, get you out of your comfort zone, and at the end of the day, are also a lot of fun to take part in. They're interactive, you get around a wide range of individuals, and we would love to see you there. So go to artofcoaching.com slash events. Artofcoaching.com slash events.

2:24.8

That's Artofcoaching.com slash events. Artofcoaching.com slash events. That's Artofcoaching.com slash events right now. Welcome to the Art of Coaching podcast. I'm Brett Bartholomew and at a young age, poor communication nearly caused me my life. Now, I help others navigate the great area of social interaction, power dynamics, and communication so they can become more adaptable leaders regardless of their profession, age, or situation.

3:05.6

This podcast is for everybody who is fascinated with solving people problems. So if you're in the no nonsense type who appreciates frank conversations, advise you can put to use immediately and learning how others navigate the messy realities of leadership, you're in the right place. I'm glad that you're joining us. Let's dive in. I'm gonna go back to the hotel.

3:26.0

I'm gonna go back to the hotel.

3:28.0

I'm gonna go you're joining us. Let's dive in. [♪ OUTRO MUSIC PLAYING [♪ Today I have the opportunity to sit down with Keith Rossi. Now, if you don't know who he is, he's a renowned executive team coach, speaker, thought leader, and founder of the company for Rossi Greenlight, where he spent more than 20 years coaching Fortune 500 companies, unicorn startups, and even governments, which you'll hear us talk about that in the episode. He's a business coach that challenges the way teams work to achieve active breakthrough results. And here's the thing, like just skipping the formality here, we get into a conversation here about just how much we share, you know, just thing might not be the right word,

4:05.8

so give me some grace, but frustration

4:08.3

with how many people out there in the guru land

4:11.9

pitch things that are kind of,

4:13.8

they're great philosophically, right?

4:15.8

It's this one word phrase or idea,

4:18.7

but they don't really have a process behind them, right?

4:21.0

It's one thing to go in and say,

4:21.9

oh, we need to be vulnerable or we need to have this

4:24.8

or we need to have that.

4:25.8

But folks, vulnerability, grit, whatever those things and non-whist standing, you still have to have a process when you're trying to build better teams. And there's no easy way to do it. So that was one of my favorite parts of the episode is why culturally we are still stuck on this love for the easy path, the hacks, any of those things.

4:45.9

But most of you are gonna know Keith

4:47.9

from his book Never Eat Alone. It's on our reading list. So if you haven't read it, make sure to go to artofcoaching.com slash a reading list. You have to read it. It is an absolute must read, leading without authority and competing in the new world of work. I know you're going to love this episode. Make sure to check it out, check out his work, support our guests, and without further ado, here is Keith Varazi. Welcome back to another episode of the Art of Coaching podcast. I am here with Keith Varazi. Keith, thanks for joining me. We're looking forward to this. A bit surreal for me because I'm sure like many other people and all the people that have interviewed you on all the platforms I remember never eating alone or never eat alone. I was on a plane It was my first international speaking event and that was a fundamental book for me And you know, they're we're gonna talk a lot of sub about a lot of subjects over the course of this But I want to give you an easy on ramp because I find in the first five minutes right whenever you're're having a conversation with a complete stranger, we want to mix this small talk and get right into it. So I thought a lot about what question could I ask this guy that's probably heard all the bullshit in the world to really connect with him. So right, you've built a career teaching people how to build genuine reciprocal relationships, strangers or not, okay? Here we are, strangers. What do you think, and I know there's not just one, but what is one of the most common mistakes people make within the first five minutes of trying to get to know somebody that they've never met before and want to build a genuine relationship with? Well, it's probably a couple of things. First of all, the mindset of walking into a conversation, if it's transactional, like, what am I going to get from this guy? Yeah. That'll stink on your suit a mile away. Doesn't mean that you don't want to get something from this guy. But what you should be asking yourself is, what could we create together? It's good. What could we create together? And that's a big difference. The other thing is I always even before I show up to build a relationship with somebody if I have a desire and have build that relationship I have always asked myself what are five packets of generosity I could bring to the table? Five packets of generosity one of them could be you Brett, I just frankly I want to say that of all the podcasts

7:07.3

I listen to, I really do love your no bullshit mindset. Appreciate that. It's like, that's an authentic thing that I believe and I could be prepared for that. Yeah. I could also ask, you know, Brett, who the guy, you know, I'm a part of this group, you're probably aware of it called Thinkers 50. And I'm being celebrated or put up on a post,

7:26.2

I'm not sure what it is at the big meeting this year.

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