In many circles, the National Football League (NFL) has become (just as) well known for its alternate meaning, "Not For Long".  But every once in a while, a player comes along who's able to defy those odds.  In today's episode, Richie Incognito, taken by the St. Louis Rams in the third round of the 2005 draft, four time pro-bowler, and 15 year veteran, reveals in his VERY FIRST post-retirement podcast interview what it takes to manage the brutality of a 15+ year stint in the trenches. As he reflects on the lessons learned, and looks ahead to a future of living life on his own terms, Richie credits much of his success to a few things:  The mindset to constantly find ways to increase the standard year to year (9:30) Creating buy-in and leadership in the locker room (16:30) Using money as a motivator and managing it the right way (26:35) Being cognizant of the brand you’re creating and putting out there (29:40) If you want to learn more from Richie and his experience, you can connect with him via Twitter - @68INCOGNITO. If you’ve been listening to our podcasts consistently, you’ll notice a trend - defining and building your own brand is a necessity in reaching your goals. If building your brand is something you feel that you struggle with, and you’re looking for help, check out our upcoming Brand Builder event.  The Super Early Bird sale ends this coming Friday, August 5. So ACT NOW to get the best deal! We also want to thank our sponsor, Momentous, for today’s episode. If you ask Richie, a large part of creating a sustainable career was fueling his body with the highest quality products.  Check out their entire line of protein and supplements at livemomentous.com and use code BRETT15 at checkout for 15% off! Lastly, if you find value in the content we provide, and you want to be the first to know about new live events, resources and weekly insights from our team- check out artofcoaching.com/begin.